The Beginner’s Guide to Calls

How to Pick Call Tracking Software for Your Business Needs

Finding the right call tracking software depends on various critical factors that you can easily overlook if you’re not careful enough. There sure is so much more happening behind a slick interface or a great discount.

Once you start looking around, you will find that there are many products and vendors available. Here are the most important considerations you should make before making a choice.

Numbers Covered

The main idea behind call tracking is publishing different numbers for all of your campaigns. If you’re running an international campaign, ensure that local and toll free numbers in your target country or countries will be offered by your provider.

Automated Generation of Numbers

With a good call tracking software, numbers will be generated automatically, instead of you having to assign numbers manually to pages. The manual process is unscaleable and can cause errors in analytics when done wrong.

Compatibility with Current Systems

Call tracking software becomes more useful when integrated with other tools. Make sure you don’t run into compatibility issues, or the platform can easily turn into a liability instead of an asset.

Full Customization

Various businesses have unique uses of call tracking software, and of course, you should pick a platform that can be customized fully to your own particular needs. Otherwise, you will end up wasting resources.

Uptime

As soon as you install call tracking software, all calls to all your numbers will reach you through that platform, so choose one that is highly reputed for reliability. Else, you stand to lose both leads and your credibility.

Call Recordings/Transcriptions

There is so much information you can get about prospective customers from call recordings and transcriptions. On top of that, call tracking software gives you an opportunity to assess and improve the performance of your sales representatives in terms of call handling.

High-Detail Analytics

When choosing a call tracking solution, make sure it presents in real time all basic analytics such as caller ID, caller location, call duration, etc.. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.

Price

Finally, though you should never choose a call tracking platform mainly on cost, it is nevertheless a very important consideration. After all, you should only choose one that you have the capacity to pay. Because all of your incoming calls will now be passing the call tracking system, go for one that gives you the best rates not only for calling minutes, but also for phone numbers. Yes, phone number costs count because as you start scaling your campaigns, you will be purchasing many phone numbers.

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